If you're in the business of wholesaling houses, you're in the right place and reading the right book. After you
organize your business entity, the next step in starting or revitalizing a house-flipping business is marketing!
Marketing is more than just advertising. It's a reputation management system. It's a path for you to follow as
youestablish yourself as the go-to person in your area for problem property solutions. When you build a marketing plan
and follow it through, your business has a customized road map to cash flow and contacts and almost everything else that
goes into a series of successful wholesaling deals.
This book was written to help you successfully market your business with the most widely used tools in the industry.
You'll learn about various marketing methods that can make the most of your talents and yourniche market. You'll learn
which tools are more likely to help you create a marketing strategy that's right for you.
And no matter which path you choose for your business, the first step in marketing is setting goals.
Marketing costs either money or time, so goal number one is to resolve not to waste time and money in your marketing
efforts. That means you need a plan. It may sound like a time- waster to analyze your business, decide what to do in
each situation, and writeeverything down, but when you run a business, you need to look before you leap.
Analyzing your business is easier than it sounds. Just ask yourself questions about who you want to do business with and
how. Paint yourself a picture of where you are now versus where you want to be.
Then take that information and start setting some goals.